Lotus Order Book Soars!
Lotus Smashes Records with Impressive First Half of 2023
Lotus, the renowned automotive brand, has achieved remarkable success in the first six months of 2023. Here are the highlights:
The order book for Lotus' groundbreaking electric lifestyle hyper-SUV, Eletre, and the sleek mid-engine sports car, Emira, has soared to an impressive 17,000 vehicles worldwide.
In the UK, Lotus has manufactured over 2,200 Emiras in its sportscar facility, marking a phenomenal 381 percent increase from FY22. The demand for Emira is so high that the order book is full for the next two years!
The production of the highly anticipated Eletre has been scaled up in Lotus' state-of-the-art all-electric vehicle factory.
Deliveries to customers in China have already begun, with the UK and European customers eagerly awaiting their turn later this summer.
Lotus has expanded its global reach by adding 24 new outlets, bringing the total retail network to an impressive 193 stores worldwide.
Making waves in one of the largest luxury markets, Lotus has partnered with Kolon Mobility Group to sell vehicles in South Korea.
Lotus has also garnered global recognition, receiving nine prestigious awards, including the coveted 'SUV of the Year' for Eletre at the GQ Car Awards and 'Best Performance Car' for Emira at the UK Car of the Year Awards.
Welcoming seasoned professional Mike Johnstone as Chief Commercial Officer, Lotus strengthens its leadership team with over 25 years of expertise in the automotive industry. He will spearhead global business and product strategy, as well as international expansion.
With their ambitious Vision80 strategy, Lotus aims to become an all-electric, luxury, mobility provider within ten years. This vision is well underway, and Lotus is on track to becoming a global performance brand by 2028.
Looking ahead, Lotus has ambitious plans to ramp up production and sales even more in the second half of the year, surpassing all previous records.
Exciting things are happening at Lotus, and the world is taking notice. Don't miss out on being a part of this historic journey towards automotive excellence.
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