3 Business Moves to Make Now to Stay Ahead in the EV Charging Boom
Electric vehicles aren’t just trending anymore — they’re taking over. From fleet managers and retailers to developers and hotels, businesses across the UK are realising one thing fast: EV charging isn’t a “nice-to-have” — it’s a must.
But here’s the catch — while everyone knows EVs are the future, few are acting on it right now. And that’s where the real opportunity lies.
If you make these three business moves now, you’ll be miles ahead of the competition by the time they even start plugging in.
1. Install EV Charging Infrastructure — Before Everyone Else Does
Think of EV chargers like Wi-Fi back in the early 2000s. At first, it was a bonus. Now, if your business doesn’t have it, people just leave.
By installing EV chargers at your site, you’re not just providing a service — you’re positioning your brand as modern, sustainable, and customer-first.
Here’s why this move pays off:
More Foot Traffic: EV drivers actively search for places to charge. That means more visits, more dwell time, and higher spending.
Increased Property Value: Businesses with charging infrastructure are seen as future-ready assets.
Sustainability Cred: Having chargers aligns your brand with ESG goals — something investors and consumers are watching closely.
Quick Tip:
Don’t overcomplicate it. For most businesses, Level 2 chargers are the sweet spot — affordable, efficient, and perfect for customers staying 30 minutes to a few hours.
👉 Whether it’s for staff, customers, or fleets, start small — one or two chargers — then scale as usage grows.
2. Monetise Smartly — And Make It Part of Your Brand
Anyone can “install chargers.” Smart businesses turn them into an experience.
Here’s how to make your chargers work for you:
A. Create Charging Tiers
Offer free or discounted charging for customers who spend with you.
Add paid tiers for longer sessions or faster chargers.
Partner with apps like Zap-Map or PlugShare to list your site and drive more visitors.
B. Brand the Charger Experience
EV charging doesn’t have to be boring. Wrap your stations in your company colours, add signage, and use it as a marketing moment.
Think: “Charge while you shop with us” or “Stay powered up — powered by [Your Brand]”.
C. Offer Premium Touches
Add contactless payment, loyalty points, or even “priority” charging bays for subscribers.
The more frictionless the experience, the more repeat customers you’ll pull.
Real Talk: Businesses that brand their sustainability efforts win more customers. Installing chargers is one thing — owning the conversation around EV leadership is what sets you apart.
3. Use Data and Partnerships to Power Your Strategy
Once your chargers are live, the real magic starts — because data is money.
Your EV charging stations collect info on when people charge, how long they stay, and what types of vehicles they drive. That’s not just “data,” that’s customer insight gold.
Here’s how to leverage it like a pro:
A. Analyse Usage
See what times of day your chargers are busiest.
Learn how long visitors stay (and what that means for sales).
Identify if most drivers are staff, fleet, or public users — and tailor offers accordingly.
B. Partner Smartly
Collaborate with local businesses, car dealerships, or EV fleets — offer them exclusive access or bulk deals.
Work with government grant schemes to offset installation costs and boost ROI.
Partner with brands that align with sustainability (cafés, gyms, hotels) to cross-promote.
C. Scale Intelligently
Once you’ve got consistent usage, use that data to plan expansion — whether that’s more chargers, faster units, or even solar integration to reduce costs long-term.
Final Thoughts: Be the Plug Everyone Connects To 🔌
The EV wave isn’t slowing down — and the biggest winners will be the ones who act early.
By installing smart chargers, building a branded experience, and using your data strategically, you’re not just preparing for the future — you’re owning it.
So, whether you’re a retailer, developer, hotel, or office space provider — the time to plug in is now.
Ready to electrify your business?
Express Vehicle Contracts can help your organisation stay ahead of the curve with the latest in EV-ready leasing, fleet management, and electrification solutions.
📞 Contact us today or visit https://www.expressvehiclecontracts.co.uk/car-leasing/electric to start your journey toward a more profitable, sustainable future.
